Profile

A senior graphic designer who is responsible for daily graphic design content for a small close-knit firm based in Auckland with some international clients. Works regularly on graphic, layout, and digital materials and on larger projects liasing with clients and suppliers that include animation, website development, TVC and filming, social media content, and campaign collateral.

Also passionate about Illustration - especially digital portraits, icons and typography.

Personal qualities

  • Approachable 

  • Collaborative 

  • Creative

  • Adaptability 

  • Organised 

  • Motivated

Skills 

  • Print - marketing assets, brochures, calendars, direct mail, annual reports, building and vehicle signage, shop interiors, infographics, and documents  

  • Digital - social media, website look and feel, digital billboards, gifs

  • Video creation and editing

  • After effects animation

  • Editable PDFs and data merge

  • Microsoft word and PowerPoint templates

  • Illustrations - freehand digital and vector

  • Painting - watercolour, oil, and acrylic

  • Photography - events, studio portraits, animals, and children.

Experience

  • Senior Graphic Designer

    • Responsible for managing all design projects from concept to delivery including managing budgets and deadlines.

    • Create orginal artwork and reviewing drafts of junior designers to ensure quality work, managing creative processes including liaison with clients and suppliers.

    • Design posts and stories, animate reels, and manage social media accounts using scheduling software. Run competitions and manage prizes for delivery.

    • Rebranding. Website look and feel, animations, social media, portfolio pdfs, icons, and infographics.

    • Promotional campaigns print, digital, eDMs, counter stands and website design and development.

    • Liaise with website developers to develop informative websites and promotional websites with entry forms.

  • Senior Graphic Designer

    • Promoted to Senior Graphic Designer and recruited and managed two junior designers.

    • Assisted with SPCA rebrand including new logo, visual identity and photography style. Owner of SPCA brand and designed all marketing assets including annual report, direct mail campaigns, social media assets.

    • Developed sub brands for SPCA services, campaigns, events and programmes including new logos, visual identities, photography, infographics and videos. Designed over 200 educational resources that include teachers notes, children's activities, newsletters, certificates, posters, photos instructional video and illustrations.

    • Coordinated projects with external animator, videographers and photographers.

    • Delivered InDesign workshop for staff and provide ongoing support.

  • Graphic Designer 

    • Sole graphic designer working on a part-time basis for Auckland and National Offices (prior to One SPCA). 

    • Designed animal care guides, handouts, op shop campaign assets, event assets, event website look and feel, and direct mail campaigns.

    • Developed design briefs to manage large projects cohesively with stakeholders for events and campaigns.

  • Assistant Graphic Designer 

    Notable projects included creating an event brochure with new logos, a child-friendly map for the Big Day Art, a 30-page PowerPoint for the Outreach Programme presentation, formatting online and print publications, wall texts, and sponsorship proposal documents.

  • Freelance Graphic Design, Illustration, Photography 

    • Digital freehand and vector illustrations. 

    • Small business logo and brand design.

    • Photography of families, couples, animals, and events. 

  • Junior Graphic Designer

    • Formatting and layout of pages for Franchise New Zealand magazine.

    • Studio photography of the magazine team for website and profile images.

    • Research and concept design for logo for a café re-branding.

  • England

    Volunteer Graphic Design and Marketing

    • Researched and designed infographics for student career opportunities. Designed various posters and tickets for school festival.

    • Photography of college events.

Education and Qualifications

Bachelor of Fine Arts (Honours)

Elam School of Fine Arts, The University of Auckland  I  2011 - 2014 

Short courses

Leadership and Management Essentials
SPCA and Mantle  I  April - July 2021

Film-making
Yoobee Colleges  I  April - May 2021

PRINCE2 Practitioner 2019 Certificate
Project Laneways  I  2019

Awards

SPCA New Zealand

Best In-house Communication team
PRINZ Awards - (Finalist, 2020, Winner, 2019)

Best Donor Experience
FINZ Awards - Aug 2020 

Best Use of Community Event or Fundraising Initiative 
FINZ Awards - Aug 2020

Overall Fundraising Excellence Award
FINZ Awards - Aug 2019

Best use of Digital 
FINZ Awards - 2019 and 2020

Best Social Media Campaign 
Tech Soup Awards - Aug 2019

Programmes

    • Indesign

    • Photoshop

    • Illustrator

    • After Effects

    • Premiere Pro

    • Acrobat

    • Fresco

  • Rocket Spark, Squarespace, Wix

  • Procreate, Callipeg, Canva, PicCollage, Feed preview, Asana, Trello

    • iCloud

    • Dropbox

  • Word, Powerpoint, Excel, Sharepoint, Teams, Planner, Outlook

  • Campaign Monitor